Hisense

Digital Strategy Sponsored by Real Madrid

Client:
Hisense
Year
2023
Country
Spain
Tags:

Overview

In 2023, we accompanied Hisense in its goal of taking its digital presence to the next level, leveraging its sponsorship of Real Madrid. Our focus was on creating a communication strategy that connected the brand's technological innovation with the passion of the sports world, reinforcing its prestige and strengthening its link with the values of sport.

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Create

The creative strategy

We designed a creative strategy that combined the promotion of Hisense products with dynamic content related to football and Real Madrid. The publications included graphics that highlighted their televisions and appliances, as well as inspiring messages that celebrated sporting achievements. We worked on a narrative that positioned Hisense as the perfect technological ally to enjoy football and everyday life.

Inspire

The final creatives

We produced impactful posts that combined elements of Real Madrid, such as the stadium and players, with the modern and technological aesthetic of Hisense. In addition, we created dynamic videos that showed how the brand's products enhance the experience of football fans, emphasizing shared values such as excellence, innovation, and passion.

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Impact

The final result

The digital strategy managed to significantly amplify Hisense's visibility on social media, generating strong engagement with its target audience. Thanks to this synergy between technology and sport, the brand not only reinforced its position as a market leader but also consolidated its relationship with Real Madrid fans, achieving steady growth in interactions and digital reach.

Impact

The final result

The digital strategy managed to significantly amplify Hisense's visibility on social media, generating strong engagement with its target audience. Thanks to this synergy between technology and sport, the brand not only reinforced its position as a market leader but also consolidated its relationship with Real Madrid fans, achieving steady growth in interactions and digital reach.

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