“Sabor Verleal” Campaign
- Client:
- Verleal
- Year
- 2023
- Country
- Spain
- Team
- Rypples
Overview
In November 2023, we designed and produced a campaign for Verleal focused on highlighting the flavor, versatility, and practicality of its frozen products. The campaign, titled 'Verleal Flavor,' consisted of a series of sensory videos where the product was the absolute protagonist, emphasizing its enjoyment around a table. Each audiovisual piece sought to convey how Verleal products transform everyday moments into memorable experiences.
Create
We defined a creative strategy based on the concept of shared flavor. The focus was on showcasing recipes made with Verleal products in warm and familiar settings. We designed a visual storytelling that combined overhead and frontal shots, capturing hands serving and sharing dishes, to evoke closeness and connection. A visual identity was developed that was coherent with the brand's values, with emphasis on its freshness and quality.
Inspire
We produced a series of eight videos in 9:16 format, designed for digital platforms. The videos included varied recipes with products such as organic broccoli, fine peas, mushrooms, and green asparagus. Each video begins with a visual introduction of the dish, followed by dynamic shots showing its preparation and enjoyment. The videos were complemented with text overlays that highlighted product attributes and culminated with the claim 'Verleal Flavor'.
The Magic of Christmas Lidl Spain
Product Shooting La Gula del Norte
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