New Line “Japanese Recepies”
- Client:
- Krissia
- Year
- 2024
- Country
- Spain
- Team
- Rypples
Overview
In 2024, Krissia launches its innovative range “Japanese Recipes”, designed to bring the richness of Japanese gastronomy to Spanish homes. This launch includes seven products, such as Teriyaki Sticks, Shrimp Gyozas, and Vegetable Noodles, all created to offer authentic, easy, and quick-to-prepare flavors. This campaign seeks to change the perception of surimi, linking it with its Japanese roots and highlighting the attributes of quality, convenience, and pleasure.
Crea
We defined a creative strategy centered on communicating the link between surimi and Japanese culinary tradition. We developed a main video that combines sensory shots of the product and its preparation, highlighting the ease of use and the quality of the recipes. In addition, we integrated influencers related to the gastronomic and oriental world to amplify the message on digital platforms, supported by search engine and social media campaigns.
Inspire
We produced a main one-minute video, accompanied by a shorter 15-second version, ideal for use in digital campaigns. The images reflect the exoticism and warmth of Japan, showcasing the products in an attractive and appetizing setting. In addition, the audiovisual content emphasizes the simple preparation and the consumption context in modern homes, creating a visual journey to the heart of Japanese cuisine.
“Sabor Verleal” Campaign Verleal
September Campaign Dooers
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