Outlander PHEV
- Client:
- Mitsubishi
- Year
- 2023
- Country
- Spain
- Team
- Rypples
Overview
In 2023, Mitsubishi launched its new Outlander PHEV model in Spain, accompanied by a communication strategy designed to highlight its innovation and position it as the benchmark plug-in hybrid vehicle. Our work consisted of giving visibility to the model through a series of creative actions for social media and the production of an exclusive video review before its official arrival at dealerships. Additionally, promotions were integrated with Yamaha, reinforcing the link between the car's advanced technology and superior sound quality.
Create
The creative plan focused on highlighting the technological features and design of the Outlander PHEV, using a multi-channel approach. We designed a social media communication strategy that included engaging content about the promotions with Yamaha, such as a giveaway of soundbars and wireless speakers for the first customers. We also proposed a tour called "Outlander On Tour" to showcase the vehicle in different locations in Spain, connecting with a diverse audience through local and personalized experiences.
Inspire
We produced a video review at La Harinera Studios with an influencer who highlighted the innovative features of the Outlander PHEV, from its design to its premium sound system. This content was key to generating anticipation before its arrival at the Albisu dealership in Pamplona. In addition, audiovisual and photographic pieces were designed for social networks that highlighted the locations of the "Outlander On Tour" and its lifestyle, connecting emotionally with the audience.
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