La Gula del Norte

Product Shooting

Client:: La Gula del Norte
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Overview

In 2023, La Gula del Norte entrusted us with carrying out a photoshoot to update its packaging image. The main objective was to highlight the quality and freshness of the product, emphasizing its versatility in the kitchen and its gastronomic aesthetic. This project sought to convey authenticity and elegance, reinforcing the brand's premium perception.

Create

The creative strategy

We designed a visual concept that combined simplicity and refinement, ideal for attracting a discerning audience. Every detail, from the ingredients accompanying the dish to the colors and textures, was carefully selected to evoke naturalness and deliciousness. The strategy focused on generating images with warm lighting and compositions that framed La Gula as the undisputed protagonist.

Inspire

The final creatives

The photoshoot took place on a minimalist set, using decorative elements such as garlic, chili peppers, and fresh parsley that connected with the Mediterranean character of the product. Close-up angles were used to emphasize the textures and details, showing each strand of the product with striking visual precision. The photographs are designed to stand out both on the packaging and in the brand's digital campaigns.

Impact

The final result

Thanks to this work, La Gula del Norte achieved a renewed packaging that highlights the values of quality, tradition, and versatility of its product. The images have been key to capturing the attention of consumers at the point of sale, strengthening the brand's positioning in the market and elevating its perception as an indispensable ingredient in any kitchen.

Impact

The final result

Thanks to this work, La Gula del Norte achieved a renewed packaging that highlights the values of quality, tradition, and versatility of its product. The images have been key to capturing the attention of consumers at the point of sale, strengthening the brand's positioning in the market and elevating its perception as an indispensable ingredient in any kitchen.

The Magic of Christmas Lidl Spain

Digital Strategy Sponsored by Real Madrid Hisense

Digital Identity Building Asko

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